DIRK SCHART
Startups, Technology, Marketing

ABOUT

TURNING IDEAS INTO MARKET-FIT PRODUCTS  


I am a Tech & Marketing leader with 15+ years of experience across different disciplines and industries as well as in various roles (Entrepreneur, CMO, CEO, VP, Head, Mentor)—from technology to finance and mobility. 

My current role is CMO and President of the Augmented Reality startup RE'FLEKT in the Silicon Valley. I mentor startups for the German Accelerator and previously, I built the Digital Innovation Lab for Hyperloop.

With the experience as a leader at one of the most challenging projects on Earth—Elon Musk's Hyperloop—I've learned what it means to solve impossible problems. 

SPEAKER & AUTHOR

Sharing is caring. I give talks, moderate panels and write books where I share my learnings and findings about startups, technology and marketing.

In my book "Augmented Reality for Marketing and PR" my co-author Nathaly Tschanz and I describe the technology and explain the impact and possibilities for marketing and public relations. For the book "Metaverse" from Forbes writer Charlie Fink, I contributed with a comprehensive article about the "Workplace of the Future" where I talk about how Augmented Reality and Smart Glasses will change the way we work in the future. 
TALKS, PRESENTATIONS, VIDEOS
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